Grayling Blog
Red sludge and Hungary's country branding initiatives in light of our upcoming EU Presidency
Posted on 2.11.2010 by Zsuzsanna Benyó
Hungary was covered in the Financial Times several times in the past month mainly as a result of the toxic red sludge, which was a terrifying disaster for the whole country. The story even hit the front cover of the FT twice. This was a true disaster, shocking billions of…
About the Author
Zsuzsanna Benyó
Zsuzsanna Benyó is one of Grayling’s most…
Benyó Zsuzsanna
COO, Hungary
zsuzsanna.benyo@grayling.com
Zsuzsanna Benyó is one of Grayling’s most experienced experts in the CEE region. She has been advising many Fortune 500 companies across CEE and SEE. She played a key role in setting up the corporate and B2B team in Hungary, and helped the office grow to become the market leader in the Hungarian market; while contributing also to the expansion of the Grayling network in the past more than ten years. Before recently returning to Hungary she has been responsible for Bulgarian and Romanian teams, and acted as the regional key client director for CEE, SEE and Eurasia. She specialises in brand and reputation building, strategic stakeholder engagement programmes, issues and crisis management and CSR, while she is passionate about country branding projects. Some of the key clients have included: Nabucco, Holcim, ArcelorMittal, General Electric, Swiss Embassy, Groupama Insurance, MOL, Paks Power Plant, easyJet, IKEA, Eastern Sugar, Visa, Google, Electrolux, IKEA, BASF and ING, winning the SABRE award of European Excellence in Communications in South Eastern Europe.
Zsuzsanna holds a summa cum laude MA diploma in Political Sciences from the Corvinus University of Economics in Budapest, and also graduated as economist in English - German international communications at the College for Foreign Trade in Budapest. Speaking Hungarian, English, German and French, she has basic knowledge in Bulgarian, Romanian, Russian, and is currently studying Spanish.