Grayling Blog

Should Foreign Investors Fret Over Change of Leadership in Moscow?

Posted on 27.09.2010 by Vladimir Melnikov

For the Russian media, public at large and ‘Kremlinologists’ this summer’s hottest topic has been whether the 18-year reign of Mayor of Moscow Yury Luzhkov would be brought to an end. One of the gargantuan figures, if only metaphorically, of the Russian political scene since the fall of the USSR, some foreigners might forget he was once seriously touted as a rival to Vladimir Putin for the Federal Presidency, back in 2000. Today President Medvedev seemed to ‘dump his stabilizers’ and ride the Presidential bike on his own: he very publicly fired Mayor Luzhkov and, in Russia, this has started a debate about whether Medvedev is his own man now, or whether he is still the tool of Prime Minister Putin. Some people assumed Medvedev didn’t have the realpolitik power to depose the Moscow Mayor-Tsar, even if he has the clear constitutional power (the City of Moscow is a Federal district whose mayor is a Presidential appointee).


Picture Source: http://ru.reuters.com/

“No, foreign investors will be fine” is the general tone of today’s publications
(see http://www.vedomosti.ru/finance/analytics/18991/kak_povliyaet_otstavka_luzh#ixzz10okl5Vly <http://www.vedomosti.ru/finance/analytics/18991/kak_povliyaet_otstavka_luzh#ixzz10okl5Vly> or http://vremya.ru/2010/175/51/261809.html <

It is true that the city’s management system, which has been formed for the last 20 years, will not be changed overnight – it’s not federal managers’ style and they are the ones who are sure to replace Luzhkov’s team. They are also over sensitive not to scare foreign investors specifically and, as we have heard from our sources in the Presidential Administration, will be tasked to keep them at bay / warned if some radical changes are planned over time.

At the same time it is crystal-clear for everyone that Luzhkov’s “localism” in managing Moscow will be replaced by a more federal approach. What are the implications? Moscow is much richer than St. Petersburg or any other region in the Russian Federation. The most sharp contrast is between overflowing Moscow city’s budget and the dire straits of the Moscow region’s finances (remembering that the 11 million Moscow City is a separate Federal district from the ‘doughnut ring’ Moscow Oblast of some 7 million which surrounds it). It is therefore likely that for the new “Federal” team which Medvedev will appoint to run the City, an issue of uniting Moscow city and the Moscow region, or redistribution of financial flows within the territories of these regions, will be put back on the agenda fairly soon.

It is also noticeable that the United Russia ruling political party keeps banging on about sky-rocketing realty prices under Luzhkov, which will probably mean more populist measures to drive the cost down for public welfare housing and, correspondingly, more pressure on the city’s social expenditures. The ousted Mayor’s wife, Yelena Baturina, has become Russia’s richest woman from construction, and largely from the Moscow City budget, and this has been known for years; but only recently – by Presidential insistence – have Russian state media been highlighting this fact.

Retail companies operating in Moscow is a different story. It may well be they will see a sharp change of the city’s policy which currently seems to focus on letting big chains build hypermarkets close to the centre of the city. Luzhkov’s management system is corrupted at the highest level but is working quite efficiently to get stable income to the city’s budget (“Greed works” as Gordon Gekko would say). It may well be that with the arrival of the new Federal team there will be some failures of the system in terms of filling in the Moscow budget. That may be balanced temporarily by Federal methods: making some of the big companies register back in Moscow to pay taxes there or through a redistribution of financial flows between the federal and Moscow budgets. However, in the long term, we are sure to see a global redistribution of the monies “earned” in Moscow for Federal needs. How these needs will evolve and how these will be spent, post-2012 (the next Presidential Election), is a big question.

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About the Author

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Melnikov Vladimir

Deputy General Director, Russia and Eurasia
Telephone: +7 903 790 28 22
vladimir.melnikov@grayling.com

Vladimir Melnikov is well-known amongst business journalists in Eurasia for his work for UES CEO and President of the CIS Energy Committee, Anatoly Chubais, as well as for his work with the owner of System Capital Management, the biggest investor in Ukraine. He was also secretary of the IPO Communications ‘SWAT’ Committee at state oil firm, Rosneft, which became Russia’s largest-ever IPO ($11bn) and is still the largest IPO on the London Stock Exchange.

Vladimir started his Public Relations career, after a period in state service, with the Vologda regional government where he became Communications Director. During this time he was campaign manager for Vladimir Putin's Presidential Election campaign in 2000.

Vladimir joined Grayling Russia in 2004 and has been working for a number of Russian and international clients handling financial issues management and Public Affairs. He is an experienced high-level media handler but has also worked with clients who have ‘government relations crises’, helping western clients navigate the complexities of Russian governmental and state agency structures. Vladimir’s unique talent is to share the same cultural and political DNA of the Russian state, but to combine this with the absolute best in western-style communications techniques. He is a pre-eminent crisis management counsellor.

A graduate of Vologda State University, Vladimir was awarded an MSc in economics and finance from the Russian Academy of Civil Service (Krasny Diplom) and, in 2001-2002, completed a second MSc in media and communications from the London School of Economics. He has guest-lectured on PR and media in Russia at California State University.